Sales Lead - NSWSales Lead - NSW
The Role+
We launched on home turf in Australia in June 2025 and have now had a few months to test, learn and experiment in-market. Now we’re ready to grow and we need a gun who can help get an entirely new type of food onto thousands of plates across Sydney. There’s a chance you’ll travel elsewhere in Australia to support mission-critical accounts, but we’re primarily looking for someone who can help us take over our home streets here in NSW.
You’ll be responsible for introducing our revolutionary new products to partners right here. We’ve already served >80,000 customers in Singapore, and we believe we have the right playbook to now scale our first brand, Forged, much more intentionally in Sydney. You’ll lead business development and partnerships across a range of channels, everything from your neighbourhood deli, to hatted restaurants, premium chains, caterers, meal kits, airlines and hotels.
You’ll take responsibility for representing Forged to all new partners in Sydney, generating new leads, converting sizable accounts at speed, and leveraging our suite of new food products (or helping propose ones not yet in existence) to deliver value to both prospective and existing customers.
We launched on home turf in Australia in June 2025 and have now had a few months to test, learn and experiment in-market. Now we’re ready to grow and we need a gun who can help get an entirely new type of food onto thousands of plates across Sydney. There’s a chance you’ll travel elsewhere in Australia to support mission-critical accounts, but we’re primarily looking for someone who can help us take over our home streets here in NSW.
You’ll be responsible for introducing our revolutionary new products to partners right here. We’ve already served >80,000 customers in Singapore, and we believe we have the right playbook to now scale our first brand, Forged, much more intentionally in Sydney. You’ll lead business development and partnerships across a range of channels, everything from your neighbourhood deli, to hatted restaurants, premium chains, caterers, meal kits, airlines and hotels.
You’ll take responsibility for representing Forged to all new partners in Sydney, generating new leads, converting sizable accounts at speed, and leveraging our suite of new food products (or helping propose ones not yet in existence) to deliver value to both prospective and existing customers.
Your Experience+
- Proven sales and business-development leader with a track record of rapidly scaling products or brands in-market.
- Strong food & beverage industry experience, ideally with existing relationships across restaurants, distributors, and hospitality networks.
- Comfortable initiating contact and selling proactively, whether through cold calling, in-person visits, or opportunistic conversations.
- Commercially astute and metrics-driven, balancing top-line growth with margin and customer value.
- Excellent storyteller and relationship builder, able to inspire enthusiasm for new food technologies and drive adoption.
- Hands-on, action-oriented operator who thrives in the field and embraces a high-energy, entrepreneurial approach.
- Experience in startups, scale-ups, or very fast-paced FMCG; adaptable, self-sufficient, and confident operating in fast-moving, high-growth environments.
- Analytical and deeply customer-focused, translating in-market feedback into actionable commercial and product decisions.
- Proven sales and business-development leader with a track record of rapidly scaling products or brands in-market.
- Strong food & beverage industry experience, ideally with existing relationships across restaurants, distributors, and hospitality networks.
- Comfortable initiating contact and selling proactively, whether through cold calling, in-person visits, or opportunistic conversations.
- Commercially astute and metrics-driven, balancing top-line growth with margin and customer value.
- Excellent storyteller and relationship builder, able to inspire enthusiasm for new food technologies and drive adoption.
- Hands-on, action-oriented operator who thrives in the field and embraces a high-energy, entrepreneurial approach.
- Experience in startups, scale-ups, or very fast-paced FMCG; adaptable, self-sufficient, and confident operating in fast-moving, high-growth environments.
- Analytical and deeply customer-focused, translating in-market feedback into actionable commercial and product decisions.
What you'll do+
- Lead market expansion of Forged in Sydney, owning the full sales cycle, from lead generation and outreach to deal closure and long-term account growth.
- Secure and grow partnerships across diverse food channels, from local delis and hatted restaurants to premium hospitality, catering, and retail groups.
- Develop and deliver data-driven sales forecasts, achieving ambitious volume and revenue targets.
- Build and nurture strong relationships, ensuring accounts are excited, engaged and continuously ordering.
- Actively seek out new business opportunities, from cold calls and walk-ins to spontaneous, in-the-moment sales conversations.
- Collaborate with product and manufacturing teams to align market demand with production capacity, influence product development, and manage forecasts.
We’re looking for a person with serious hustle and zero ego. You’ll spend ~90% of your time out on the street with customers. We want someone who sees this as a genuinely career-defining opportunity to be one of the first in the world to bring this new category to life.
- Lead market expansion of Forged in Sydney, owning the full sales cycle, from lead generation and outreach to deal closure and long-term account growth.
- Secure and grow partnerships across diverse food channels, from local delis and hatted restaurants to premium hospitality, catering, and retail groups.
- Develop and deliver data-driven sales forecasts, achieving ambitious volume and revenue targets.
- Build and nurture strong relationships, ensuring accounts are excited, engaged and continuously ordering.
- Actively seek out new business opportunities, from cold calls and walk-ins to spontaneous, in-the-moment sales conversations.
- Collaborate with product and manufacturing teams to align market demand with production capacity, influence product development, and manage forecasts.
We’re looking for a person with serious hustle and zero ego. You’ll spend ~90% of your time out on the street with customers. We want someone who sees this as a genuinely career-defining opportunity to be one of the first in the world to bring this new category to life.
Success is+
A diverse, mission-led, dream team of Vowzers
Our mission is to feed billions, which means making food products for everyone. To do this we need a team that’s representative of the people we serve. We celebrate multiple approaches and points of view and have built a culture to match. Be yourself and come as you are.
Our mission is to feed billions, which means making food products for everyone. To do this we need a team that’s representative of the people we serve. We celebrate multiple approaches and points of view and have built a culture to match. Be yourself and come as you are.
Learn from the best
Our team includes some of the world’s top scientists, innovators, operators, and creatives with decades of industry experience. Despite our experiences, we all strive to build, break, learn, and repeat. We see the impossible as temporary and strive to learn and support our company and fellow Vowzers' growth as much as possible.
Our team includes some of the world’s top scientists, innovators, operators, and creatives with decades of industry experience. Despite our experiences, we all strive to build, break, learn, and repeat. We see the impossible as temporary and strive to learn and support our company and fellow Vowzers' growth as much as possible.
Cutting-edge technology
We’re bringing together innovations in science, engineering, and food, to create the world’s most unique culinary experiences. All without compromising on ethics or our planet. Since our inception in 2019, we have held the title of being the first startup to cultivate meat from the cells of an undomesticated animal. We're wild because we can be.
We’re bringing together innovations in science, engineering, and food, to create the world’s most unique culinary experiences. All without compromising on ethics or our planet. Since our inception in 2019, we have held the title of being the first startup to cultivate meat from the cells of an undomesticated animal. We're wild because we can be.
Backed by the best
We can make a real impact thanks to our investors Blackbird Ventures, Square Peg Capital, Grok Ventures, Tenacious Ventures, P7 Ventures, Toyota Ventures and PeakBridge VC.
We can make a real impact thanks to our investors Blackbird Ventures, Square Peg Capital, Grok Ventures, Tenacious Ventures, P7 Ventures, Toyota Ventures and PeakBridge VC.
Perks &
Perks
Perks &
Perks
Everyone is an owner
In addition to competitive base salaries, each and every ‘Vowzer’ owns equity in the company so we can all benefit from our hard work and future success.
In addition to competitive base salaries, each and every ‘Vowzer’ owns equity in the company so we can all benefit from our hard work and future success.
Generous paid parental leave
For those who choose to start a family, we offer 8 weeks of paid caregiver leave and an additional 8 weeks paid leave for the birth giver.
For those who choose to start a family, we offer 8 weeks of paid caregiver leave and an additional 8 weeks paid leave for the birth giver.
Generous relocation budget & support
We offer support for interstate or overseas team members, their families and, of course, their pets.
We offer support for interstate or overseas team members, their families and, of course, their pets.
Flexible working hours and location
We value work-life balance and we recognise that everyone works differently. We want you to do your best work, so you can choose how and where you do it.
We value work-life balance and we recognise that everyone works differently. We want you to do your best work, so you can choose how and where you do it.
Unlimited personal leave
Sometimes you need time off to recuperate, look after your mental health, or simply deal with an emergency. We put unlimited personal leave in place to empower you to bring your best self to work every day.
Sometimes you need time off to recuperate, look after your mental health, or simply deal with an emergency. We put unlimited personal leave in place to empower you to bring your best self to work every day.
Heaps of tasty samples from our culinary centre
Our fantastic "food inventors" on the Vow team are always cooking up new product prototypes, and all Vowzers are given the opportunity to taste, give feedback, and learn from their culinary prowess.
Our fantastic "food inventors" on the Vow team are always cooking up new product prototypes, and all Vowzers are given the opportunity to taste, give feedback, and learn from their culinary prowess.
Converted warehouse 'campus'
Complete with a glass-walled lab, manufacturing lines, snacks, a culinary centre and professional-grade coffee machine.
Complete with a glass-walled lab, manufacturing lines, snacks, a culinary centre and professional-grade coffee machine.
A variety of social clubs
It's Vowzers who make our culture. From book clubs to hiking groups, we’re always looking for ways to learn and engage with each other.
It's Vowzers who make our culture. From book clubs to hiking groups, we’re always looking for ways to learn and engage with each other.
Human and dog friendly office
An inclusive community and culture, in a welcoming office, we encourage you to bring your true self…and your dogs.
An inclusive community and culture, in a welcoming office, we encourage you to bring your true self…and your dogs.